Exceptional 3D displays make for a perfect multiple demographic messaging solution to cater to many different types of clients.
Digital Signage in retail is a way of life and will only get more popular in the future as more brands and advertisers realize that their ads on TV may not be seen with the usage and popularity of DVR’s. They are shifting their advertising budgets from traditional print & TV to “point of sale” where customers make their purchasing decisions. What better way for these brands to get their message across then to have the ad in 3D. When customers see a 3D ad on Exceptional 3D displays not only will they be entertained they will also have more recall for the product and be more likely to purchase the product.
Retailer are installing more displays throughout their stores as they know that digital signage provides a uplift in sales and enhances their patrons in store experience. One of the key benefits of Exceptional 3D solutions is our ability to integrate our 3D media player with existing content management software, this allows for store owner to set templates where they can have the display show traditional 2D infotainment such as promoting recipes, fashion shows or weather and then have 3D advertisement show on another part of the display or full screen. Using our content management solution, network operators can set their playlist up accordingly to reach certain demographics throughout the course of the day, this is known as Day Parting.
An example of this is a mall owner that can set up his playlist to target seniors who might be walking in the mall in the morning and have advertisements such as pharmaceuticals or travel ads and in the afternoon set the play list to have ads geared to the tween & teen population who frequent the mall after school.